At Generale Conserve, it’s all about goodness.
We are an Italian company specialised in canned foods, always present on the market through the brand AsdoMAR.
Founded in the late 1980s as a distribution company, in the space of just a few decades, Generale Conserve has gone from a small company to a production and marketing business, with over 500 employees.
It is present on the market through ASDOMAR, a leading brand in the premium tuna, mackerel and salmon segment, whose products are consumed by over 5.4 million families. The company is also the joint leader in Private Label production. Both businesses in which it operates, the ASDOMAR brand and Private Label production, have helped establish its position as the second-largest producer of canned fish on the Italian market.
In over 40 years of activity, the company has become respected as a reference model on the market
for its quality, innovation and sustainability. It offers consumers outstanding products by carefully selecting its raw materials while upholding sustainable fishing and by combining traditional craftsmanship and technological innovations.
General Manager
“We believe that the most important challenge for canned fish producers is the capacity to carry out their business while ensuring continuity of the species that they market and of the habitat, respecting and preserving the marine ecosystem.”
Growth that is a result of the distinctive characteristics of our products
PRODUCTS OF SUSTAINABLE FISHING
We only process Friend of the Sea certified fish, the certification scheme that verifies the sustainability of the raw material and the chain of custody according to strict criteria of sustainable fishing and social responsibility.
“MADE IN” PRODUCTS
We believe in work done to perfection, with artisan care and attention. We work whole yellowfin tuna in Olbia and mackerel, salmon and skipjack tuna in Vila do Conde.
SOCIALLY RESPONSIBLE PRODUCTS ALONG THE ENTIRE VALUE CHAIN
We care about our ethical and social performances and those of all our suppliers and travel companions. We concretely respect labor and human rights along our value chain. See our Code of Ethics.
PRODUCTS THAT SUPPORT EMPLOYMENT AND THE LOCAL ECONOMY
We concentrate the entire tuna production cycle in Italy and that of mackerel in Portugal, without relocating the more artisanal phases, in order to trigger a virtuous cycle in support of the local economy
PRODUCTS THAT RESPECT THE ENVIRONMENT
We pay particular attention on the impact of production processes on the environment, and we have reduced processing scrap to zero, transforming it into fish flour used for animal husbandry and pet food.
TRANSPARENT PRODUCTS FOR CONSUMERS
We ensure the utmost traceability of our raw material, because it is proof of our sustainable practices, and it allows consumers to make informed and conscious decisions when they make purchases.
Between 2008 and 2011, the company revived a historic heritage that risked disappearing, providing continuity to the artisanal processing of mackerel in the Vila do Conde plant in Portugal and inaugurating a new plant in Olbia, giving a future to the tuna processing tradition in Sardinia.
A pact of transparency that is renewed. Now in its tenth edition, our sustainability report summarizes our commitment to applying sustainability to the key elements of our business: the procurement of raw materials and the protection of craftsmanship and people who contribute to the creation of our products.
All our processes are carried out in accordance with a food safety management system certified according to international standards.
We only use fish raw materials certified as sustainable according to the Friend of the Sea certification scheme.
In 2022, we obtained the EcoVadis Gold Medal which places us in the top 5% of companies in the seafood sector for our approach to sustainability (processing and conservation of fish, crustaceans and molluscs).
Generale Conserve is committed to ensuring that its collaborators operate in a stimulating and positive work environment in which dialogue and the sharing of skills are an indispensable constant. Find out how we are organized, the job opportunities we offer, and if you want to join us, complete your application – we are waiting for you.
